Brand Name Normalization Rules: Your Complete Blueprint for Spotless Brand Data
Every spreadsheet you open tells a story of chaos. You see “Apple,” “Apple Inc.,” “APPLE,” and “Apple_Computers” scattered across the same column. This mess silently sabotages your search rankings, cripples analytics, and erodes customer confidence. I audited a mid-size retailer last year and found 47 different spellings of one premium sportswear brand. Their internal search…